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The EMM Difference |
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| Media Management | ||
EMM is a media management company that considers the whole media planning and buying process. While pure media auditing identifies things which went wrong in the past, it does not necessarily solve them in the present. Nor does it set up the mechanisms for addressing such issues in the future. For this reason, EMM goes beyond auditing, directing management effort to working out how to solve problems, improve effectiveness and focus on efficiencies. Where advertisers recognise they have limited in-house media skills, EMM can provide a complete media management service that works hand-in-hand with the client’s own marketing team. |
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| International Focus | ||
| EMM was founded as a European company located in the UK , rather than a UK company focused on the UK market. This makes us very different from other media evaluation and auditing companies. We have expanded internationally by taking the best learnings from all over Europe, and applied that knowledge and experience to other markets, from Tokyo to Santiago. Rather than prescribing UK standards, we listen, adapt locally relevant solutions, and then put them into practice. | ||
| Media Agency Heritage | ||
| Stephen White and Graham Brown, EMM’s founder and managing director, have between them spent over 20 years at Carat and its parent company, Aegis Group plc. They have also held senior positions with other companies in the media business e.g. FCB, McCann, Lintas, and WCRS. EMM knows more about the media business than any other company in this sector. | ||
| Tailor-made solutions | ||
Our managers have acquired practical media planning and buying experience, and therefore understand the dynamics of international media markets. This puts us at a significant advantage when we develop tailor-made media management programmes focusing exclusively on our client’s needs. |
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