EMM in the News

Canadian Media Director' Council

by Janet Callaghan

Stephen White, well you certainly replaced a question mark in the Canadian marketplace with a tick mark for stimulation, information and entertainment last week at the CMDC Conference. You are articulate and play larger than life when on stage and that was very satisfying for our delegates, many of whom are clients and agencies, so your words and the topic resonated with many in the audience.

The panel was universally lauded as the best of show, although the majority of agencies still view the topic with trepidation. I believe the discussion was balanced and the key point of opportunity for increased revenue for meeting targets was noted.

Stephen, on behalf of the CMDC, I would like to thank you for stepping off your world stage and a frantically busy work schedule, to share your view of the value and the opportunities for shared benefits ensuing from media audit services.

We had record attendance at the conference this year, due in large part, to the calibre of our speakers, of which you played a large role, thank-you.